THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine the influence of customer relationship management on the sales of products using KFC foods in Lagos State. Specifically, the study examined To establish the influence of customer relationship management on the sales of KFC products in shopping malls in Lagos.the study also, identify the ways in which customer relationship management influences the sales of KFC products in shopping malls in Lagos.the study further, establish the level of influence of customer relationship management on sales of KFC products in comparison with other factors. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that CRM helps sales people to optimize their daily schedules and prioritize tasks to make sure customers are not ignored. Furthermore, CRM allows sales people to spend more time with customers, which leads to more deals closed.lastly, CRM helps to build stronger customer base. The study hereby recommend that Management should strategize on how to satisfy the needs of customers.also,Management should employ sustainable strategy and practice to improve their market performance.lastly,Good quality products should be consistent in the production process.
Related Project Materials
THE PROBLEM FACING LOCATION OF COMPUTER EDUCATION CENTRES IN RURAL AREAS OF EDO STATE: A CASE STUDY OF EGOR LOCAL GOVERNMENT
ABSTRACT
This research work examines simply the problems facing location of computer centres in rural areas. A case...
CONSTRUCTION OF METAL SHELF
ABSTRACT
In this construction of metal shelf, mild steel was chosen due to its inher...
ORGANOGRAM AS AN IMPORTANT COMMUNICATION TOOL IN BUSINESS ORGANIZATION
ABSTRACT
This extended essay present the issue of organogram as an important communication tool in business organization...
THE IMPACT OF MICROFINANCE BANK ON ECONOMIC GROWTH OF NIGERIA
Abstract
This study is on the impact of microfinance bank on economic growth of Nigeria. The total population for the st...
PSYCHOLOGICAL EFFECT OF CONFLICT/VIOLENCE ON WOMEN AND CHILDREN
ABSTRACT
This study was carried out to examine the psychological effect of conflict/violence on women and children ...
DESIGN AND CONSTRUCTION OF 12V BATTERY CHARGER
ABSTRACT
This project presents the design and construction of a battery charger. A bat...
SHIPPING TRADE AND ITS IMPACT ON ECONOMIC GROWTH IN NIGERIA; 1976-2015
ABSTRACT
The study investigates the impact of Ocean shipment trade on...
EARTHWORM ECOLOGY, HEAVY METALS AND TOTAL PETROLEUM HYDROCARBON ASSESSMENT OF AN OIL SPILL SITE IN AGAYE, LAGOS STATE, NIGERIA
ABSTRACT
Agaye has experienced frequent spills of premium motor spirit due to pipeline vandalization. Over time,the spills have contamina...
THE MILITARY AND NIGERIA POLITICS: AN ASSESSMENT OF THE DOMINATION OF THE MILITARY OF THE NIGERIA POLITICAL SPACE 1999 TO 2015
Background of the study
The name “Nigeria” was coined by Flora Shaw, who later became the w...
PUBLIC LATRINES AND ITS ASSOCIATED PROBLEMS
ABSTRACT
A lot of public latrine poses a very serious problem to the people of Awka and also to other p...
