THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
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- NGN 5000
ABSTRACT
This study was carried out to examine the influence of customer relationship management on the sales of products using KFC foods in Lagos State. Specifically, the study examined To establish the influence of customer relationship management on the sales of KFC products in shopping malls in Lagos.the study also, identify the ways in which customer relationship management influences the sales of KFC products in shopping malls in Lagos.the study further, establish the level of influence of customer relationship management on sales of KFC products in comparison with other factors. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that CRM helps sales people to optimize their daily schedules and prioritize tasks to make sure customers are not ignored. Furthermore, CRM allows sales people to spend more time with customers, which leads to more deals closed.lastly, CRM helps to build stronger customer base. The study hereby recommend that Management should strategize on how to satisfy the needs of customers.also,Management should employ sustainable strategy and practice to improve their market performance.lastly,Good quality products should be consistent in the production process.
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